This article ; http://blogs.hbr.org/cs/2013/01/the_future_of_you.html .It will make you think.
Branding verb-age has become a way of American culture and has
directly linked itself to the english language. We don't say
things like "please get me a disposable diaper", instead we run and get a
"Pamper" or we no longer do computer research, instead we "Google"
talk about branding at its finest hour!
Simply put, find your niche and market the hell out of product line and yourself.
Google being pretty much the ONLY search engine companies and
consumers use today, unless your willing to pay the "Master-Goog",
for expensive marketing via engine optimization packages even the
best and brightest ideas and talents companies remain unnoticed.
Branding, personal target marketing approach, educating the consumer
with good information, personalized mass media campaigns-only way to